Nike, GE, Philips, Fed Ex, Ferrari, Toyota, Google, Rolex--- What do these brands known for? You’d say reliability, quality, good service, value, trust, innovation etc.
How did these words flash to your mind? Most of these companies have been in business for decades and have displayed these incredible characteristics over a period of time, which have created a niche in our memory.
Does this apply to us human beings? Oh yes!
In my behavioral training sessions, I ask participants to think of five adjectives what their family, friends and relatives will put before their name. This is a very powerful exercise which gives them an opportunity to see from a different eye. You can try this too.
Each one of us has created a brand image in the eyes of others and will continue to do so. Based on which our relationship is defined. Now, it is up to you to decide what do you stand for--- trust, reliability, innovation, energy or ---?
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